For the last couple of years, we’ve been quietly beta-testing A3 Health, a science-based and technology-driven fitness and health coaching program targeting entrepreneurs, business owners, and senior execs.

And, honestly, it’s been a ton of fun, in large part because our beta clients have gotten more amazing results than we could have hoped. Nonetheless, along the way, we’ve had a ton of ups and downs; it’s been equal parts wildly frustrating and incredibly gratifying, a nonstop source of joy and despair and pessimism and optimism and ecstatic afternoons and sleepless nights.

Anyway, by now, we think we’ve honed this thing down to the point that we’re actually ready to share it with the world—and to do so at scale. So, after a long stretch of living head-down in internal focus mode, it appears it’s time for me to pop my head out of the deep work groundhog hole, try not to be too terrified of my own shadow, and start living the public-facing half of my CEO job as we roll A3 out to the world at large. It’s exciting and terrifying and I can’t wait to get going.

All of which is to say: as of today, anybody who wants to (though, actually, not really anybody, because we still have a pretty rigorous application process, and only work with people we know we can help crush their goals) can sign up as a client of A3.

If you want to get a sense of what we’re about, check out the free cheat sheet for our PB6 diet, a stupidly simple, science-backed, empirically-tested, heuristic-driven approach to dropping body fat and improving overall health.

Then, if you have too much free time and want to hear an hour of me diving deep on what optimizing health and fitness entails—both at the theoretical level, as well as with actionable tools you can put to use today—check out our free webinar.

And, finally, if you (or your friends, or their friends! we’re in launch mode, so we’re post-shame!) want to really jump in and make change, check out our Reboot on-ramp program. It’s a 10-week personalized jump-start to dial in every aspect of your fitness and health.

With part of my brain (and to-do list) once again rededicated to work outside the confines of our own gym space walls, it seems plausible I might even be back to writing here again more frequently! Though, as past blogging false restarts make clear: I wouldn’t entirely hold my breath.