“The entrepreneur takes risks but does not see himself as a risk-taker, because he operates under the useful delusion that what he’s attempting is not risky. Then, trapped in mid-mountain, people discover the truth—and, because it is too late to turn back, they’re forced to finish the job.”
– [Malcolm Gladwell](http://www.newyorker.com/arts/critics/books/2013/06/24/130624crbo_books_gladwell?currentPage=all)