Cut the Ties and Jumped the Tracks

So I guess I live in Brooklyn now.

After months of going back and forth on the Great Borough Debate, weeks of intensive searching during the worst rental market in the last decade (people were literally lined up at open houses like in Soviet bread lines), and a week of frantic packing, we officially landed in new digs, a few blocks from the top of Prospect Park.

And though we’re still living inside a fort of moving boxes (while I’m not going to say Jess is a hoarder, I’m not going to say she’s not a hoarder), I’m absolutely thrilled thus far. We have way more space, endless new restaurants and bars to explore, and a feeling of moving forward that I think we desperately needed after spending so much of pandemic lockdown (and the time post) feeling ‘stuck’ in a bunch of senses of the word.

Relatedly, still cranking with A3, which continues to build slowly and steadily. At this point, I feel pretty excellent about what we’re able to do for clients (even if, obviously, there’s endless room for continued improvement). The bigger challenges are, instead, around how we explain it to people, and how we get them in the door to try it out in the first place.

And, actually, that feels kind of familiar. When I started CrossFit NYC way back in 2004, and honestly for most of the decade following, nobody had heard of CrossFit or functional fitness or anything like it. So there was, similarly, a bit of a learning curve in terms of how to get people to understand and appreciate and hop in on something new and different enough that it literally defied easy comparison to something they already knew about or did.

Which means I have a bunch of work ahead. Both on that front, and on unpacking our many, many, many boxes, and setting up our new apartment so it really feels like home. But I’m excited for both! And that, in and of itself, makes me feel like I’ve landed—both physically and metaphorically—in exactly the right place.