prologue

Earlier today, in an effort to cut down the time I spend cycling through various weblogs daily, I created an account at blo.gs, a site that allows users to track when all of their favorite blogs were last updated from a single page. In the process, I was a bit dismayed to discover that just one of my long list of favorites belonged to a straight guy, and I spent some time thinking about why that might be the case.

I realized that most of the web’s best blogs fell into one of three categories: political news, technical news, or personal revelation. The first two types, maintained mainly by dorky journalists and journalistic dorks, respectively, bore me to tears. The third type, largely maintained by writers and designers, were what populated my blo.gs list. HBO to the other types’ CNN and TechTV, those personal blogs never failed to draw me in.

The gender gap, I realized, stemmed from the vast majority of straight guy blogs falling into the first two categories, from the vast majority of straight guy bloggers being either policy wonks or tech dorks. Groups, I realized, that were not just too straight-laced to dish details, but actually lived lives so painfully dull that they simply and entirely lacked details to dish. I didn’t dislike guy’s blogs – I disliked lame people’s blogs, and guys just happened to rather frequently be lame. (So that’s what women are always bitching about!)

Still, I wondered, what happened to interesting straight guys? Weren’t there any straight guy writers and artists? Weren’t there at least some guys who went on dates – with girls – and were willing to spill the details? Actually, didn’t I go on dates with girls? Wasn’t I an attention whore with a blurred sense of the public/private barrier? Perhaps, I realized, it all fell to me. Perhaps it was my job, my calling, to do something stupid and ballsy, something providing ample opportunity to look like a complete and total jackass, something that could prove, once and for all, that straight guys could maintain intriguing, captivating personal blogs.

No sooner had I sat down to puzzle that question, to weigh the enormity of such a task, when the answer popped up in my email box. “Friendster: M is now your friend!” the answer said. Friendster! Brilliant! In that site lay all the intrigue I needed to hold up the torch for heterosexual male bloggers everywhere. My mind was made up. The exploits had begun.