The girl is head of marketing for a high-end maternity-wear company; as such, I got a chance to visit their New York boutique, and was quite impressed by the stylish pairs of women’s jeans stocked there, with top few inches of fabric retofitted with stretch spandex.
And while, certainly, the market for such pregnancy-friendly women’s clothing is well documented, I’m convinced a men’s version of those same jeans could easily become the anchor of a similarly succesful product line.
Consider this: you’ve just eaten Thanskgiving dinner, or an overly generous mid-summer helping of baby back ribs. Your pants are uncomfortably snug around the waist. If only your jeans were able to stretch accomodatingly around your distended stomach. If only, in short, you were wearing a pair of of Eatin’ Pants(tm).
Despite what seems to me a compelling business case, the girl remains unwilling to jump ship from her current job to launch such a no-fail startup. So, entrepreneurs of the internet, I gift this concept to you. All I ask in return is a free pair from the sample run. 30″ length; 29″ waist before I start eating, and perhaps 36″ after a third helping of turkey, stuffing and cranberry come November 24th.