Shifted

The thing I remember most vividly about the first months of running Cyan is watching movies, an endless stream of them. It was the first time I gave myself permission to do that – to enjoy films as something worthwhile in and of themselves, rather than as occasional and temporary escapes from real work.

I had always loved movies, had always watched as many as I could. But with Cyan just getting underway, I felt I hadn’t seen nearly enough. There were countless classics I’d somehow missed, countless writers, actors and directors whose work I’d yet to see.

So, in the beginning, I watched a film a day. Every day. But, as the work of running Cyan took increasing spans of my waking time, I started to skip days. And then more days. Until, nearly three years later, juggling both Cyan and Long Tail, I realized that in one recent six week stretch I’d watched just three films, all at home on DVD.

So, shamed by that knowledge, I leapt back into movie watching. I returned to the nearby theaters, watching like it’s my job. Because, in fact, it is.

. . .

What I rediscovered, what I’d somehow forgotten, is the thing that made me jump blindly into the film industry in the first place: I’m never happier than when leaving the theater after a good film. Excited, like something big is coming, yet oddly calm. Full to bursting and vaguely hollow, all at once.

I like to watch the people leaving with me, bubbling with excitement or soberly and silently contemplating. Each with one foot removed from the world of their own lives, planted firmly still inside the world of the film instead.

Looking across the crowd, it’s clear that, for ninety minutes, we’ve been transported to somewhere else entirely. And now, slowly returning, full of new things, it will take us a while to come all the way back.

Mail Bag

I receive a fair amount of email in response to this site, or in response to specific posts. Most of them fall into three categories: “this is great, keep writing!”, “this is horrific, drink bleach and die!” and “I totally understand that post, here’s something similar that happened to me.”

Every so often, however, I receive an email that I’m not exactly sure what to make of. Here’s one priceless piece I received yesterday afternoon:

>From: Manuelle Moricet

>Subject: josh… dear josh…

>i am sorry, i am emma i am also french and i do not understand a single word of what you say… that’s totally amazing it looks like philosophy….. isn’t it??
>So i do not know you but you’d better stop quote all the time this is not a good way to make people beleive you got something inside yor brain… but i must confess, i am just french maybe i am not the good person to appreciate the subject!!!
>Bye and good luck

Christina Znidarsic: Milk Pouches

In response to my recent post on school lunch, a guest blog entry courtesy of reader Christina Znidarsic, on the joys of her school’s ill-conceived and short-lived milk pouch experiment:

When I was in 7th grade, our forward-thinking but not very bright administrators introduced “milk pouches” to our school. These were square plastic bags, sealed on all four edges and corners, filled with milk. A straw with a pointed edge would then be jabbed into the center of the pouch, permitting access to the milk. The idea was to cut down on trash volume generated by hundreds of milk cartons being tossed into the garbage bins every day, by replacing them with small, easily collapsible plastic bags.

The intention was noble, but waste management was not on the minds of 200-odd grade schoolers when they encountered the milk pouches for the first time. The bags were the perfect size for juvenile hands to grasp, insert straw, and squeeze firmly. In essence, the school had just armed 200 children with ready-made long-range milk guns, of both the white and chocolate variety.

The pouches were in effect for the next week or so while the school ran out of the supply it had initially ordered. That period became known as the “7-Day Milk War of 1994.” Then cartons resumed prominence and the pouches were never heard from again.